Historical Background

Have you ever thought that tomorrow could be too late and today it is too early? In modern-day corporate world there’s no room for doubts, but intuition and luck have tremendous significance.

At the beginning it was intuition we started with. Long ago, when the words “Russian business” used to have a distinct negative connotation, and heaps of anecdotes were brought into being due to the disapproving idea this word combination induced in one’s mind, we, as a team of young journalists with an international experience, set up one of the first public relations agencies in the post-Soviet Russia. In 1993, we realized that to meet the requirements of the new-born Russian business, which was seeking the ways to interact with consumers, customers, partners, as well as the authorities of the new Russia, we could make it our mission to help Russian business acquire a good reputation.

At the very beginning, we set out the goal to develop the most efficient services our agency would provide by means of employing proficient specialists, adapting the advanced Western communications techniques and calling in renowned foreign experts. In doing that, we wanted to occupy our niche in the market and define the guidelines for further development.

Since then a lot has been done. In the course of over ten years, many of the currently well-known Russian and international companies have become our clients. A large number of this country’s political and public figures, whose names are familiar to everyone today, were led into publicity by the members of our team.

Our luck didn’t fail. The Publicity PR Agency became the first public relations company to commission long-term communications campaigns for different organizations and firms. These included: Headquarters of GIBBD - the State Traffic Safety Inspectorate, Moscow International Business Association (MIBA), The Ochakovo Moscow Beverage Integrated Plant, Moscow City Telephone Network, such corporations as Siemens, Renault, Schering, CampoMos, IRWIN NATURALS, PetroAlliance and many other Russian and foreign companies.

While dealing with the media, the Agency was generating its own independent projects: a production of daily TV programs, release of several periodicals and the creation of social parties are among them. By that time, the Agency got involved in various projects related to political consulting, consumer and business communications, and social projects as well.

We grew up. With the expertise and proficiency in public relations that we had acquired throughout all these years, we made a decision to establish a holding company and single out the main activities into separate business units. Back in 1998, the Publicity PR Agency and the GR&Political Consulting Division had already become the branches of the Publicity Communication Group. In 2002, the Publicity PR Agency, which had previously been involved in publication projects, thus providing grounds for developing these undertakings into an autonomous branch of operations, founded the Publicity Media Publishing House. It considerably contributed to our clients’ efforts to develop the corporate media, for everything from creative performance to production operations has been handled since then by one unit. In 2004, the Total Design animation and video production studio joined our team. The Total Design members had repeatedly won awards in different festivals and contests. Having joined Publicity Communication Group, the studio retained its original name and was singled out as a separate business unit.